IN FLAMES Guitarist Defends New CD Artwork: 'It's Important For Us To Do Something Different'

March 22, 2008

IN FLAMES guitarist Bjrn Gelotte recently told MTV.com that his band wanted to use brighter colors on the cover artwork for the group's new album, "A Sense of Purpose", bucking the deep reds, depressing browns and dreary blacks that blanket most LPs churned out by bands of their ilk. "It's important for us to do something different when it comes to the artwork," he said.

The band commissioned Alex Pardee to handle the cover, which he based around a crude labyrinth game featuring a board punctured with 36 holes and a small metal ball. The object of the game is to avoid these holes. According to the band's rep, the game "represents life and the holes represent difficulties you may face during your lifetime." The cover depicts a small boy in an owl mask trying to get to the end of the labyrinth. Throughout his journey, he encounters various monsters and characters he tries to avoid.

"It's too easy to be categorized just because of your album artwork," Gelotte said. "I like that it has a lot of colors in it, because it just makes it easier for us to do cool artwork for the stage shows and for our merch. And the cover actually makes sense when you listen to the lyrics. But yes, people aren't used to aggressive metal bands having colors on their albums. It's supposed to be black-and-white with a corpse on there and blood, and that's death-metal, you know? But it doesn't always work like that. We've done that, and we've moved on."

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